Outside In

I couldn’t agree more with /ndy's Weblog about people finding workarounds to cumbersome, bureaucratic systems. As he concludes

The solution, of course, is to align the “official” system more closely with the needs of the people.

I like to Think Outside In. What is customer’s real problem and how can you help solve it? How can we do it without forcing our systems, processes or inefficiencies on them?